Tom wheeler this third in a series of hardcover books joins the awardwinning titles the. During this period hes at the epicenter of whats come to be known as the dream factory arguably the most creative era in. Fender custom shop introduces new custom collection fender s dream factory introduces new striking time machine, pro and custom deluxe models scottsdale, ariz. The fender custom shop is proud to introduce five striking models to its 2012 limited collection. May 11, 20 evaluating fender custom shop guitars is often a difficult task because each instrument is unique.
In nearly 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limitededition handcrafted guitars. This limitededition series of guitars honors both achievements with two special and unique strats from the fender custom shopthe dream factory where elite builders create distinctive guitars. Fender produces acoustic guitars, bass amplifiers and public address equipment, but is best known for its solidbody electric guitars and bass guitars, particularly the stratocaster, telecaster, precision bass, and the jazz bass. Since 1987, the fender custom shop has been a dream factory, producing guitars that are to playing what ferraris are to driving. Indeed, features and production techniques that were devised in the custom shop for the greats sometimes found their way to fenders lowerprice production. Each man recounted the emotional ups and downs of the company, the crazy startup environment, and most importantly the pride of craftsmanship. If youre looking for a great, hand made custom shop strat that you can really tear into this is the dady. Fender custom shop by tom wheeler foreword by billy f gibbons published by hal leonard books october 18, 2011 ordering information. Shop fender electric guitars, acoustics, bass, amps and more. Seriously, i think they both make great highend guitars, but if i want a strat, im buyin an anderson or suhr or tyler, if i want a les paul, im buyin a prs. Does anyone else find fenders custom shop instruments very. I typically look at what the guitar is based on in this case, a 1962 stratocaster, the value of the additionsimprovements pickups, hardware, finish, etc. Rejoins fender in early 1987 as cofounder, with noted luthier michael stevens, of the spanking new fender custom shop.
Fender custom shop electric guitars, huge inventory of fender. In over 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limitededition handcrafted guitars. Sep 01, 2011 in nearly 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limitededition handcrafted guitars. Any orders received during the level 4 lock down period will be fulfilled as soon as possible. The dream factory fenders custom shop strings by mail. Apr 06, 2017 the dream factory was born after ross entered the fender shop for the first time while scouting for another shoot. The 2015 namm show features eight stunning masterpieces that showcase the craftmanship, artistry and excellence of the dream factory. Nzs covid19 alert level will reduce to level 3 from tuesday 28th april 2020 and we will reopen for business. Great coffee table book about some of the greatest guitars every produced. Why buy a fender custom shop guitar from sweetwater.
The dream factory features hundreds of fullcolour photos of incredibly rare, collectible, and limited edition handcrafted guitars. Watch as fender staff in the wood mill, metal shop, final assembly and other areas practice their craft, and see actual instruments and amps take shape at each stage in their production. Known as the dream factory and home to fenders master builders, the custom shop lives up to its nickname, crafting dream instruments for avid collectors and esteemed artists, including jimmy page, eric clapton, jeff beck, merle haggard and stevie ray vaughan. The custom shop embodied a new attitude at fendera commitment to responsiveness and to meeting the needs of the customer, be it a clapton, a beck, a vaughan, or the man on the street. In over 600 pages, learn the fascinating tale of the fender custom shop and its illustrious artisans as only tom wheeler can tell it. Dec 04, 2011 the dream factory fender custom shop series. Welcome to the dream factory, the epicenter of guitarbuilding innovation. Its a unique look into the early days of the iconic american guitar maker, and it even features shots of leo fender, freddie. I realize i took the high end fenders but the regular custom shop models are also very expensive compared to their boutique made counterparts. The dream factory is the third in a series of hardcover books, joining the awardwinning titles the stratocaster chronicles and the soul of tone by authorhistorian tom wheeler.
Finely crafted guitars and basses created by artists, for the artist. Shop fender guitars, basses, amplifiers, audio equipment, accessories, apparel and more. Exclusive boeing fender custom shop stratocasters boeing. In episode 1 of this new series, fender s connections to automotive manufacturing are explored as principal master builder ron thorn and saleen automotive founder steve saleen tell the story of stratocaster 1 a carbonfiber strat designed to complement the saleen 1 supercar. Its just an incredible wonderland of vintage machines and hardworking craftsman doing what theyve been doing for decades. Get the guaranteed best price on biographies like the fender the dream factory. These instruments feature thin nitrocellulose lacquer finishes, handselected tonewoods, custom shop pickups, and unique appointments like a 10. This look behind the doors of the fender custom shop features hundreds of fullcolor photos of collectible and limited edition handcrafted guitars. In episode 1 of this new series, fender s connections to automotive manufacturing. The dream factory joins the awardwinning series of hardcover books by authorhistorian tom wheeler, including the stratocaster chronicles and the soul of tone. Finally, your guide will escort you into the dream factory the worldfamous fender custom shop for an unprecedented firsthand look at the creation of the. The fender custom shop proudly presents its 2014 collectionone of the most remarkable offerings yet from the talented craftsmen of the dream factory. The fender custom shop is a division of fender musical instruments corporation, housed within their headquarters complex in corona, riverside county, california.
New fender custom shop instruments musicians friend. The new additions join 10 previously released models, making for an impressive family built for the most discerning musicians. Discover the sound of fender, the spirit of rocknroll since 1946. Tom wheeler this third in a series of hardcover books. Fender taps custom shop founders for 30th birthday specials. The les pauls out of the fender custom shop are as bad as the strats out of the gibson custom shop. Fender pickups, custom shop, noiseless, strat, tele hot rox uk. Apr 02, 2014 sold you are looking at a 2005 fender custom shop 56 stratocaster relic with a two tone sunburst finish and a maple fretboard. The changes brought about by the cbs purchase of fender created a sharp divide in the history of the one of worlds most iconic guitar makers. Straight from the fender custom shop come some of the finest strats and teles weve ever had the pleasure of offering.
John page custom shop 60 strat fender stratocaster guitar forum. Every year, the fender custom shop master builders seem to raise the ante with their unique oneoff custom builds. Fender the dream factory limited edition custom shop book. The dream factory was born after ross entered the fender shop for the first time while scouting for another shoot. I could be wrong but i think they started producing john page era cs strats in 1992, that is about the earliest ive seen. Fender musical instruments corporation fmic, or simply fender is an american manufacturer of stringed instruments and amplifiers. Have a look at the video clip below for some fantastic rare footage of the fender guitar factory in the late fifties. The clip was shot inside fenders original fullerton, california, home in 1959, according to the uploader, a filmrestoration company called cinepost. Post1965 fenders are automatically accepted as inferior instruments, and there are many collectors who simply will not consider purchasing anything made after the buyout. Though you would hardly know it from the outside, hidden behind a nondescript door at the back of the building is the guitar players idea of a dream factory. Learn how the fender custom shop, originally intended to employ just two master craftsmen, grew into the most prolific custom instrument shop in the music industry.
The dream factory, the amazing story of the people behind the. The fender custom shop 1963 relic stratocaster masterbuilt by todd krause takes you back to a pivotal period in the instruments history, when surf music was riding high and the strat underwent some notable design mods. Get a low price and free shipping on thousands of items. Each of the special guitars and basses that appear below is a meticulously created and finely crafted embodiment of what the custom shop is all aboutthe very best of fenders best. New to the collection is the 1963 heavy relic stratocaster, which offers upgraded features and. The stratocaster became the preferred instrument for jetsetting musicians the world over. Fender custom shop pushes the dream factorys boundaries. Working with fender s top luthiers, musicians are able to let their imaginations run wild at the custom shop, resulting in some truly spectacular creations that youll be lucky enough to call your own. The dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limited edition handcrafted guitars. Building the saleen stratocaster 1 dream factory fender. Fender the dream factory limited edition custom shop. John page supposedly started the custom shop at fender, i think from like end of the 80s into the mid 90s. Fender 0995501016 the dream factory, custom shop, wheeler.
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